Social Identity and Mobile Technology
Connecting 2 the World
MARCH 16, 2014
In other words, individuals accept and take on the values, beliefs, behaviors, norms, communication styles, appearance, and knowledge (epistemology) of the group with whom the individual would like to identify (Stets & Burke; Skitka, 2003). An individual may have a number of self-identities depending on group membership and will access the social identity that is salient for a given situation (Hogg, Terry, & White, 1995; Skitka, 2003). This is a preview of the chapter I am writing.