Social Identity and Mobile Technology
Connecting 2 the World
MARCH 16, 2014
In addition, group norms, values, and communication can influence an individual that may not be physically present; or, conversely, individuals can influence group norms, values, and communication (Campbell & Park, 2008; Sugiyama, 2012) from a distance. In other words, individuals accept and take on the values, beliefs, behaviors, norms, communication styles, appearance, and knowledge (epistemology) of the group with whom the individual would like to identify (Stets & Burke; Skitka, 2003).