What’s in Your Name? The Importance of Branding for Recruitment in Edtech
Edsurge
JULY 10, 2018
Your success as a company depends every bit as much on growing your customer base as it does on attracting the right talent to engage those customers. There’s a general assumption that all companies have two separate audiences—namely, the customers and the potential hires—and that their branding should cater to each group distinctly.
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