Who is the Right Customer: Decisions for Managing Customer Surveys
Teacher Reboot Camp
DECEMBER 30, 2017
Consider the potential career path and future role of each customer”, advised Tracie Scott, Symantec’s Director of Customer & Partner Insight & Measurement Architecture & Analytics. Symantec has discovered that each page turn in a survey is a leaky pipe for survey abandonment, so they limit their survey to four pages containing only key drivers of Net Promoter, emphasizing customer-centric questions.
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