Google Discreetly Acquires Edtech Analytics Company BrightBytes
Edsurge
OCTOBER 11, 2022
Google has silently acquired a widely-used K-12 data and analytics company. But the rationale for the deal was connected to BrightBytes’ data, a play to build up Google Education. In that email, Google described BrightBytes as a “perfect compliment” to Google Classroom and Workspace for Education.
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