Transparent School Leadership: Engaging Social Media as a Strategy
The 21st Century Principal
MARCH 8, 2013
At the NCTIES Conference this week in Raleigh, North Carolina, my presentation was "Transparent School Leadership: Managing Your School or District''s Online Reputation." The basic premise of the entire presentation was based on these assumptions about school leadership and the engagement of social media. School leaders no longer have a choice of whether to engage in the use of social media if they are going to communicate in a 21st century manner.