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Ed tech companies promise results, but their claims are often based on shoddy research

The Hechinger Report

Examples from The Hechinger Report’s collection of misleading research claims touted by ed tech companies. All three of these companies try to hook prospective users with claims on their websites about their products’ effectiveness. Some companies are trying to gain a foothold in a crowded market.

Company 145
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PROOF POINTS: Two studies find scattergrams reduce applications to elite colleges

The Hechinger Report

To help with that decision, schools across the country have paid many millions to private companies that display data on the fate of past students. The company was the first to market scattergrams to schools in 2002 and says its product reaches nine million of the nation’s 15 million high school students.

Study 108
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Let’s invest in black kids who pursue STEM the way we do black kids on the football field

The Hechinger Report

Photo: Andre Perry for The Hechinger Report. Earlier this year, the global consulting firm McKinsey & Company released the report “ The Future of Work in Black America ,” on the potential impacts of artificial intelligence (AI) technologies and automation on specific racial groups — and it spells gloom and doom for African Americans.

STEM 141
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SchooLinks Raises $7M to Take on a Giant in K-12 College and Career Planning

Edsurge

For counselors, there are application management trackers, a communication dashboard, course planners and other administrative tools for meeting state reporting compliance requirements. This path has led the Austin-based company to compete head-on against one of the most established players in the business: Naviance.

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SIIA, a Pioneering Convenor for the Edtech Industry, Scraps Its Conferences

Edsurge

Its early work focused on lobbying on behalf of its members, which also included companies across the banking, financial and trade publishing sectors. Market researchers shared the latest reports about the edtech landscape and opined where sales opportunities were. “It All the big companies wanted to find out who the new ones were.

Industry 153
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Blackboard to Sell Open LMS Product for $31.7 Million

Edsurge

LTG bought the company to grow its presence in the market of LMS software built off Moodle, launched in 2002 as a grassroots, open-source and more affordable option to Blackboard. The company has 733 clients on Learn and 259 clients on Learn Ultra, and claims to serve 100 million users worldwide. It reported a profit of 4.2

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eLearning Brothers Expands Family with Two Corporate Training Acquisitions

Edsurge

Founded in 2009 and based in American Fork, Utah, the company has amassed 1,500-plus games, quizzes and templates to sell to corporate clients in search of more compelling digital learning materials for employees. The company charges $1,500 for one game available to 2,500 players, with $499 for every administrator added to the game.

Training 102