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3 SEO Strategies for Edtech Business

EdTech4Beginners

The Edtech industry is worth over $340 billion , and its value will keep rising as digital learning becomes even more common. Owning a successful Edtech website means learning optimization tactics that can help increase web visibility and create opportunities for revenue generation. What Do the Best Edtech Websites Have in Common?

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In New Push to Grow Online Degree Offerings, Coursera Changes Revenue-Sharing Options

Edsurge

Ten years ago when two Stanford professors started Coursera , many of the big-name colleges the company partnered with offered few online courses. And the courses they put on Coursera were done mainly as goodwill outreach—free offerings to help spread knowledge to those who couldn’t afford a campus experience.

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Elite Colleges Started EdX as a Nonprofit Alternative to Coursera. How Is It Doing?

Edsurge

Amidst the hype, two competing entities were formed within a few weeks of each other: One of them was Coursera, a for-profit startup backed by the biggest-name investors in Silicon Valley, who argued that they were building a billion-dollar company, a rare “unicorn,” as venture capitalists say. Downsides of Openness?

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Colleges Are Losing Students. Is That A Growth Opportunity For Coursera?

Edsurge

To Coursera, the online learning platform and edtech “unicorn” that went public last year , this may represent an opportunity to serve as an institutional bridge for some of these universities in the struggle to stop the bleeding. That may represent an untapped growth opportunity for Coursera, he adds.

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Facebook Seems to Be Adding Video-Course Features. For Edtech, That Raises Old Fears.

Edsurge

That MOOC space includes online learning platform and edtech “unicorn” Coursera, which went public last year , and edX, which lost its nonprofit status when it was bought by the for-profit company 2U last year. Either way, Meta’s possible entrance into the market plays into a long-standing fear of big tech in the edtech industry.

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What a New Strategy at 2U Means for the Future of Online Higher Education

Edsurge

The Acceleration The acceleration is that 2U is going all in on the education platform strategy that started with the company’s acquisition of edX last year. The flywheel aspect is that the more the strategy succeeds, the more revenue is made by institutional partners and by the company, leading to more free courses and registered learners.

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The Post-Pandemic Outlook for Edtech

Edsurge

Soon, schools would be inundated with sales pitches from edtech companies, and it didn’t take long before they started pushing back against those that seemed predatory. If we deliver some value to them in this crisis, we hope we become an essential part of their mathematics strategy and practice,” says DreamBox CEO Jessie Woolley-Wilson.

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