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Ed tech companies promise results, but their claims are often based on shoddy research

The Hechinger Report

Examples from The Hechinger Report’s collection of misleading research claims touted by ed tech companies. All three of these companies try to hook prospective users with claims on their websites about their products’ effectiveness. Some companies are trying to gain a foothold in a crowded market. Video: Sarah Butrymowicz.

Company 145
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Charting New Territories in PD: The Whitsby Story with ASCD

The CoolCatTeacher

She has held several leadership positions with education companies, most recently Houghton Mifflin Harcourt, Achieve 3000, Kaplan K12, and Renaissance Learning. Prior to this, they founded their own company called EdGenius.net, where they provided consulting services for organizations looking to improve teaching and learning practices.

Training 330
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4 Ways Edtech Entrepreneurs Can Earn Trust and Unlock New Opportunities With Education Customers

Edsurge

In 2002, a critical transition occurred when 94 percent of public schools secured always-on broadband connections, granting educators and students increased access to rich media content. The AWS Education Accelerator application is now open. Evidence-based solutions. Educators want proof of efficacy.

EdTech 116
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PROOF POINTS: Two studies find scattergrams reduce applications to elite colleges

The Hechinger Report

To help with that decision, schools across the country have paid many millions to private companies that display data on the fate of past students. But two recent studies have found that this information could discourage students who might have a shot at the most elite schools.

Study 107
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SchooLinks Raises $7M to Take on a Giant in K-12 College and Career Planning

Edsurge

This path has led the Austin-based company to compete head-on against one of the most established players in the business: Naviance. Fang is aware of what she’s up against in Naviance, which was founded in 2002 and says it is used by over 13 million students across 13,000 schools.

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SIIA, a Pioneering Convenor for the Edtech Industry, Scraps Its Conferences

Edsurge

Last week, the Software and Information Industry Association (SIIA) announced that its education technology group will no longer operate as its own division beginning July 1. In 1999, it merged with the Information Industry Association and took on its current name. All the big companies wanted to find out who the new ones were.

Industry 154
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Niche Raises $35 Million to Rival School Directory Review Sites

Edsurge

And now, thanks to a $35 million Series C investment round that closed before the outbreak, Niche hopes to raise its profile and partner with thousands of additional schools nationwide to add more information to the existing 130,000 K-12 schools, colleges and universities on its website. Niche.com CEO Luke Skurman shares company history.

Company 90