Hitting Reset, Knewton Tries New Strategy: Competing With Textbook Publishers
Edsurge
NOVEMBER 30, 2017
The secret to its swift entry into publishing was OER (open education resources). Rather than hire authors to write textbooks from scratch, the company is now curating open-educational materials already on the internet. Knewton’s pitch is that its mix of OER and an adaptive-learning system will set it apart.
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