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Year in Review: Our Top Edtech Business Stories of 2018

Edsurge

Apple and Google continue to up the ante in their quest to win adoption in classrooms. And Pearson is still around. Former Google Design Ethicist: Relying on Big Tech in Schools Is a ‘Race to the Bottom’. What’s Next for Pearson? Here’s a teaser: Pearson’s plans do not include buying your startup.

EdTech 111
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Education Technology and the Power of Platforms

Hack Education

At the time, I wrote about the importance of APIs; the issues surrounding data security and privacy; the appeal of platforms for users and businesses; and the education and tech companies who were well-positioned (or at least wanting) to become education platforms. The company has raised some $77.5 Education’s Proto-Platforms.

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Microsoft’s Many EDU Updates—and a Window of Opportunity to Win K-12 Market Share

Edsurge

Microsoft has long had a beef with Google—even if the company won’t always admit it today—dating back to the “Scroogled” advertisement campaign that critiqued the search giant’s Chromebooks and privacy policies. based company again took a swipe at the search giant in today’s announcement to its educational offerings.

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Top Posts of 2018 Focus on Big Education Companies and Popularity of Digital Tools

Marketplace K-12

The post Top Posts of 2018 Focus on Big Education Companies and Popularity of Digital Tools appeared first on Market Brief. What were the biggest news stories about the K-12 market in 2018? Check out Marketplace K-12's 10 most popular blog posts over the past year.

Company 60
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The Fault Lines Between Sharing and Shilling for an Edtech Product

Edsurge

At issue is whether “ambassador” programs and other branding efforts, wherein companies give teachers T-shirts, gift cards and other perks, constitute ethical violations. The practice is widespread from top to bottom: Apple, Google and Microsoft train and certify teachers who demonstrate expertise with their wares.

EdTech 70
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Stereotyping, Behavior, and Belonging in the Open Education Community

Iterating Toward Openness

Think for a minute about all the people and companies that have created really amazing commercial offerings based on Linux, Apache, MYSQL, PHP, Ruby, Node, React, or WordPress. They are developing additional tools to support personalized learning with OER with funding from a major foundation.

OER 60
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Why I’m Optimistic About the Next Wave of Education Technology

Edsurge

But during that same fifteen-year period, we also witnessed the birth and growth of highly influential firms like Google, Amazon, Facebook, Tencent and Alibaba. Between 2004 and 2011, I worked as an executive in SchoolNet and Kaplan, both of which grew into successful and innovative education companies. 2004-2011: Washington Leans In.

Kaplan 157