article thumbnail

Pearson Bets on Adaptive Learning (Again) With $25M Acquisition of Smart Sparrow

Edsurge

Smart Sparrow , which provides course-authoring tools for faculty and instructional designers to build adaptive courseware, has found a new home in a much bigger nest. As part of the deal, most of its staff will join Pearson. He and a small team will remain with Smart Sparrow, which is not technically being acquired by Pearson.

Pearson 103
article thumbnail

Pearson Signals Major Shift From Print by Making All Textbook Updates ‘Digital First’

Edsurge

Today, Pearson announced it will adopt a “digital first” approach to updating its higher ed course materials, meaning that any revisions or changes to textbook content will happen first in the digital version. Today, college students on average spend more than $1,200 on books and materials, according to The College Board.

Pearson 166
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

With Eyes on Asia, Kidaptive Raises $19.1M to Grow Its ‘Invisible’ Adaptive Learning Platform

Edsurge

Once known for a learning game, the Redwood City, Calif.-based based company now touts itself as a provider of adaptive-learning technologies for educational content providers. The company has refocused its business and research around what it calls its “Adaptive Learning Platform.” Back in the U.S.,

article thumbnail

K-12 Dealmaking: Age of Learning Partners With HMH, Pearson Lands Egyptian Testing Contract; ETS and Khan Academy Partner on Teacher Prep

Marketplace K-12

Age of Learning is partnering with Houghton Mifflin Harcourt for well-known book titles, while Pearson begins a national testing contract with Egypt. ETS and Khan Academy are partnering to offer aspiring teachers free test prep, and Impero Software names a new CEO.

article thumbnail

Knewton Was Acquired For Less Than $17M, and Former CEO Brian Kibby Has Left

Edsurge

For most of its years as a startup, Knewton focused on building adaptive learning technologies that it would license to publishers, before pivoting to sell its own courseware in late 2017. Kibby was previously an executive at McGraw-Hill Education and Pearson. For fiscal Q1 2020, ending July 31, 2019, Wiley reported $423.5

Knewton 104
article thumbnail

Paying to Turn in Homework? ASU Prof's Viral Email Raises Questions About Online Textbook Model

Edsurge

That’s a stark departure from the age-old textbook model, which gave students the option of buying a used copy, renting a book or borrowing one if they didn’t want to fork over the money for a new one. On Amazon, the book alone sells for $148 without the MindTap software.

Pearson 163
article thumbnail

Hitting Reset, Knewton Tries New Strategy: Competing With Textbook Publishers

Edsurge

Earlier this year Ferreira stepped aside as CEO, replaced by Brian Kibby , a veteran of major textbook companies including Pearson and McGraw-Hill. And even before the management change, the company had quietly started building a huge library of courses bolted to its adaptive engine. So the company has hit the reset button.

Knewton 121