Hitting Reset, Knewton Tries New Strategy: Competing With Textbook Publishers
Edsurge
NOVEMBER 30, 2017
And even before the management change, the company had quietly started building a huge library of courses bolted to its adaptive engine. Kibby said that as CEO, he plans to approach the market “with humility” and work to convince professors that Knewton’s adaptive textbooks will better help them and their students.
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