With competition up, enrollment down, colleges are spending billions on marketing and advertising
The Hechinger Report
OCTOBER 1, 2021
And that was before the shutdowns and confusion of the Covid-19 pandemic, which other surveys show has further damaged public confidence. A SimpsonScarborough survey, however, found that institutions spend between $429 and $623 per enrolled student , per year, on marketing. Credit: Noah Willman for The Hechinger Report.
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