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Hitting Reset, Knewton Tries New Strategy: Competing With Textbook Publishers

Edsurge

Knewton drew heaps of hype and investment by promising to provide artificial-intelligence technology to major textbook companies to make their content more adaptive. Now the company has pivoted, and it is poised to formally announce its own online courseware that will compete head-to-head with those publishing giants.

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Who is the Theranos of Education?

Edsurge

Over the last few months, biotech company Theranos has re-entered the conversation due to a slew of newsworthy happenings—the Elizabeth Holmes trial finally came to an end with four of 11 charges of fraud, and Hulu announced The Dropout’s debut while Apple Original Films’s Bad Blood is currently in production. Money came flowing. No kidding.”

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Pearson Bets on Adaptive Learning (Again) With $25M Acquisition of Smart Sparrow

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The following year, Knewton was bought in a deal that has become a poster child for education technology hype. Already, the Sydney, Australia-based company has pulled back on its social media presence. In recent years, Dror-Naim says his team has been building the next iteration of its adaptive course-creation tool.

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Pearson, an Investor in Knewton, Is ‘Phasing Out’ Partnership on Adaptive Products

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Throughout the past decade, Knewton ’s adaptive learning technology has been backed by some of the biggest names in the both the publishing and venture capital community. Pearson will no longer use Knewton’s adaptive learning engine for some of its digital offerings.

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Classi, Knewton to launch adaptive learning courses abroad

eSchool News

Partnership will bring personalized learning products to high schools in Japan. Knewton has announced a partnership with Classi to provide adaptive learning solutions to Japanese public schools. Classi is a joint venture of Benesse, the largest education publisher in Japan, and renowned Japanese telecom company SoftBank.

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With Eyes on Asia, Kidaptive Raises $19.1M to Grow Its ‘Invisible’ Adaptive Learning Platform

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Once known for a learning game, the Redwood City, Calif.-based based company now touts itself as a provider of adaptive-learning technologies for educational content providers. The company has refocused its business and research around what it calls its “Adaptive Learning Platform.” Back in the U.S.,

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Knewton’s New Business Attracts New $25M in Funding. But Some Things Don’t Change.

Edsurge

The company that set the bar for hyping adaptive-learning technology has had to adapt to new leadership and a new business model. Knewton has raised $25 million in a new funding round—the eighth since it launched in 2008. But some things seem to stay the same—such as its ability to win new investors and capital.

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