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Hitting Reset, Knewton Tries New Strategy: Competing With Textbook Publishers

Edsurge

Knewton drew heaps of hype and investment by promising to provide artificial-intelligence technology to major textbook companies to make their content more adaptive. The secret to its swift entry into publishing was OER (open education resources). On its website, Knewton describes its new online textbooks as “ course products.”

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Wiley to Acquire Knewton’s Assets, Marking an End to an Expensive Startup Journey

Edsurge

In the second eye-raising deal for the higher-ed publishing industry in as many weeks, Wiley, a major textbook publisher, has agreed to acquire the assets of Knewton, a provider of digital courseware and adaptive-learning technologies. No industry analyst we spoke with believes the sale price was anywhere near what Knewton had raised.

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Knewton’s New Business Attracts New $25M in Funding. But Some Things Don’t Change.

Edsurge

Knewton has raised $25 million in a new funding round—the eighth since it launched in 2008. Brian Kibby, CEO of Knewton Getting into the courseware business marks a major pivot for the New York City-based company, which originally licensed its adaptive learning technology to publishers. Sample screenshot of what students see in Alta.

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Pearson Bets on Adaptive Learning (Again) With $25M Acquisition of Smart Sparrow

Edsurge

The following year, Knewton was bought in a deal that has become a poster child for education technology hype. Department of Education to improve access to open-licensed educational materials, or OER. Ben-Naim says the acquisition by Pearson could “affect the plan,” which was to build OER content on Smart Sparrow.

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Pearson Signals Major Shift From Print by Making All Textbook Updates ‘Digital First’

Edsurge

And focusing on digital makes the secondary textbook market even less attractive, since students have to buy access directly from Pearson to get course materials. A bundle that includes access to its other online tools, including MyLab and Mastering, costs about $79. But the company is not cutting the cord with print.

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Top Hat Buys Canadian Textbook Business to Compete With Publishers in Digital Courseware

Edsurge

There’s Wiley, better known in academia and research, which recently acquired Knewton and zyBooks , to sell online higher-ed courseware. Aside from the usual suspects, a host of other companies and upstarts now also compete with Top Hat. For openly-licensed materials, there’s Lumen Learning and OpenStax.

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Education Technology and the Power of Platforms

Hack Education

. …This is key to its advantage over traditional business models when it comes to data, since a platform positions itself (1) between users, and (2) as the ground upon which their activities occur, which thus gives it privileged access to record them. ” (Amazon Inspire is the company’s OER platform.)