What’s in a Name? Inside the Pricey, ‘Laborious’ Process of Education Rebrands
Edsurge
DECEMBER 10, 2019
In late October, education policy and advocacy group iNACOL opened its annual conference with a bang. An attempt to shorten the institute’s name to BIE fell flat when it was mistaken at a conference for the Bureau of Indian Education. The company has since been acquired and the domain is no longer active.
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