Hitting Reset, Knewton Tries New Strategy: Competing With Textbook Publishers
Edsurge
NOVEMBER 30, 2017
The secret to its swift entry into publishing was OER (open education resources). In an interview with EdSurge this month, Kibby called Ferreira “brilliant,” but said that the company’s initial strategy was based on a “flawed” idea. “No Knewton’s pitch is that its mix of OER and an adaptive-learning system will set it apart.
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