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Hitting Reset, Knewton Tries New Strategy: Competing With Textbook Publishers

Edsurge

Knewton drew heaps of hype and investment by promising to provide artificial-intelligence technology to major textbook companies to make their content more adaptive. Now the company has pivoted, and it is poised to formally announce its own online courseware that will compete head-to-head with those publishing giants.

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Wiley to Acquire Knewton’s Assets, Marking an End to an Expensive Startup Journey

Edsurge

In the second eye-raising deal for the higher-ed publishing industry in as many weeks, Wiley, a major textbook publisher, has agreed to acquire the assets of Knewton, a provider of digital courseware and adaptive-learning technologies. The New York City-based company has raised more than $180 million in investment capital.

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Knewton’s New Business Attracts New $25M in Funding. But Some Things Don’t Change.

Edsurge

The company that set the bar for hyping adaptive-learning technology has had to adapt to new leadership and a new business model. Knewton has raised $25 million in a new funding round—the eighth since it launched in 2008. But some things seem to stay the same—such as its ability to win new investors and capital.

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Pearson Signals Major Shift From Print by Making All Textbook Updates ‘Digital First’

Edsurge

The biggest education company in the world is moving away from a production model that has been one of the main drivers in the rising cost of textbooks. And focusing on digital makes the secondary textbook market even less attractive, since students have to buy access directly from Pearson to get course materials.

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Pearson Bets on Adaptive Learning (Again) With $25M Acquisition of Smart Sparrow

Edsurge

The following year, Knewton was bought in a deal that has become a poster child for education technology hype. Already, the Sydney, Australia-based company has pulled back on its social media presence. In 2014, the Gates Foundation awarded the company a $4.5 One such provider, Acrobatiq, was acquired in 2018.

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Top Hat Buys Canadian Textbook Business to Compete With Publishers in Digital Courseware

Edsurge

The term comes from the physical devices that other companies used to sell, where students literally pressed buttons to respond to multiple-choice questions. The Toronto-based company once relied on textbook publishers to distribute its technology. To date, the company has raised $105 million in venture capital.

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Education Technology and the Power of Platforms

Hack Education

At the time, I wrote about the importance of APIs; the issues surrounding data security and privacy; the appeal of platforms for users and businesses; and the education and tech companies who were well-positioned (or at least wanting) to become education platforms. The company has raised some $77.5