As College Innovation Efforts Grow, So Do Warnings of a ‘McDonaldization’ of Higher Ed
Edsurge
JULY 30, 2018
One of the most-cited versions of the critique is the 2002 book “ The McDonaldization of Higher Education ,” by Dennis Hayes and Robin Wynyard. In 2013, Amherst considered experimenting with massive open online courses (also known as MOOCs) by forming a partnership with a nonprofit called edX.
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