When His Roster Outgrew His Classroom, This Prof Mastered Modular Online Curriculum
Edsurge
MARCH 11, 2019
In 2013, he documented the experience in a case study in the Atlantic Marketing Journal, titled “ Operating a Very Large-Section, Hybrid Principles of Marketing Class at a Public University: Lessons Learned over Ten Years.” Robertson offers: Traditional bound version, for those who want to keep the book as a resource.
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