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Hitting Reset, Knewton Tries New Strategy: Competing With Textbook Publishers

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Knewton drew heaps of hype and investment by promising to provide artificial-intelligence technology to major textbook companies to make their content more adaptive. And even before the management change, the company had quietly started building a huge library of courses bolted to its adaptive engine. per month.

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Pearson Bets on Adaptive Learning (Again) With $25M Acquisition of Smart Sparrow

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The following year, Knewton was bought in a deal that has become a poster child for education technology hype. In its statement, the publisher said Smart Sparrow’s technology will support its capabilities in adaptive learning and add more interactive and immersive features for its digital books. million in venture capital.

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Pearson, an Investor in Knewton, Is ‘Phasing Out’ Partnership on Adaptive Products

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Throughout the past decade, Knewton ’s adaptive learning technology has been backed by some of the biggest names in the both the publishing and venture capital community. Pearson will no longer use Knewton’s adaptive learning engine for some of its digital offerings.

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Wiley to Acquire Knewton’s Assets, Marking an End to an Expensive Startup Journey

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In the second eye-raising deal for the higher-ed publishing industry in as many weeks, Wiley, a major textbook publisher, has agreed to acquire the assets of Knewton, a provider of digital courseware and adaptive-learning technologies. And around 2017, publishers including Pearson that once used Knewton began to pull back.

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Knewton’s New Business Attracts New $25M in Funding. But Some Things Don’t Change.

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The company that set the bar for hyping adaptive-learning technology has had to adapt to new leadership and a new business model. Knewton has raised $25 million in a new funding round—the eighth since it launched in 2008. Source: Knewton From a student’s perspective, Alta works primarily by asking questions.

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Pearson Signals Major Shift From Print by Making All Textbook Updates ‘Digital First’

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Even though Pearson is not cutting out print completely, its digital-first update strategy may still alienate some faculty, says Wiley, who is currently the chief academic officer of Lumen Learning, a company that provides digital OER courseware to colleges and universities. “It It doesn’t matter what a publisher wants to sell.

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Education Technology and the Power of Platforms

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Pearson promises “personalization” through its “adaptive learning” products, for example. (It It announced this year it was “ phasing out ” its reliance on Knewton provide those algorithms.). ” (Amazon Inspire is the company’s OER platform.)