Hitting Reset, Knewton Tries New Strategy: Competing With Textbook Publishers
Edsurge
NOVEMBER 30, 2017
Knewton drew heaps of hype and investment by promising to provide artificial-intelligence technology to major textbook companies to make their content more adaptive. Earlier this year Ferreira stepped aside as CEO, replaced by Brian Kibby , a veteran of major textbook companies including Pearson and McGraw-Hill. per month.
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