Hitting Reset, Knewton Tries New Strategy: Competing With Textbook Publishers
NOVEMBER 30, 2017
Knewton drew heaps of hype and investment by promising to provide artificial-intelligence technology to major textbook companies to make their content more adaptive. Now the company has pivoted, and it is poised to formally announce its own online courseware that will compete head-to-head with those publishing giants. But in the past few years the company has suffered several setbacks—along with mounting criticism that its founding CEO, Jose Ferreira, overhyped its technology.