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Colleges are using big data to track students in an effort to boost graduation rates, but it comes at a cost

The Hechinger Report

Companies like Amazon and Netflix have been using data tools like these for years to track our clicks and steer us to buy or watch more of their products. James Wiley is a technology analyst with Eduventures, which does consulting work for companies in the predictive analytics industry. It wasn’t always this way.

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