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Colleges are using big data to track students in an effort to boost graduation rates, but it comes at a cost

The Hechinger Report

Companies like Amazon and Netflix have been using data tools like these for years to track our clicks and steer us to buy or watch more of their products. It’s grown into a $500 million market with more than 30 for-profit companies selling predictive analytics tools to colleges. Trying to keep students in school.

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