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PROOF POINTS: New wave of research shows nudging students by text is not as promising as hoped

The Hechinger Report

High school seniors were targeted, as were college dropouts who wanted to resume their studies. Source: “Nudging at scale: Experimental evidence from FAFSA completion campaigns,” March 2021 issue of Journal of Economic Behavior & Organization. None of these guidelines are absolute. 1/2) Hi [first_name].

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