With competition up, enrollment down, colleges are spending billions on marketing and advertising
The Hechinger Report
OCTOBER 1, 2021
Of higher education institutions advertising, she said: “I didn’t know that was a thing”. In fact, the sum is small compared to what other colleges and universities are investing in advertising, marketing and promotion, which has been steadily rising and is on track this year to be nearly double what it was last year. I mean, wow.”
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