With competition up, enrollment down, colleges are spending billions on marketing and advertising
The Hechinger Report
OCTOBER 1, 2021
She still has them in her phone, along with a photo of herself holding up the Catholic University banner that came in the mail. Still, she says she was surprised to learn the university is spending $5 million on a new marketing and branding campaign. This story also appeared in The Washington Post. I mean, wow.”
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