How our changing world is shifting the way Gen Z is influenced by post-secondary marketing
eSchool News
AUGUST 19, 2020
Glacier and Academica Group’s annual White Paper Report, ‘State of Advertising to High School Students in 2020′, sheds light on Gen Z’s changing social media habits and how they respond to advertising. In the last year, ad recall on social media increased by 15% among all high school students.
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