5 Keys to Effective Social Media Strategy for Schools and School Districts

The 21st Century Principal

Should schools and school districts have a "social media strategy" like business and industry? In the corporate world, social media has moved from being a novelty to a deliberate strategy to engage the public. It seems like schools and school districts mostly do social media as an add on, where someone in the central office "just happens" to post announcements to Facebook or Twitter. Listening in social media is as important as posting.

Recognizing the Digital Assets You Have at Your Disposal

A Principal's Reflections

However, there is a big difference between talk or desire to innovate and an evidence base that illustrates an actual improvement grounded in better outcomes. I have also been blessed to observe great examples that members of my Personal Learning Network (PLN) make available on social media.

5 Strategies to Create a Culture of Accountability for Growth

A Principal's Reflections

In a world where ideas are a dime a dozen and shared openly on social media, it is incumbent upon all of us to critically reflect and determine if it is, in fact, a sound strategy. The same could be said about commending and then sharing effective strategies.

Become the Storyteller-in-Chief

A Principal's Reflections

They will also create differentiated assessments in order to provide students with valuable feedback as to the progress being made towards defined learning goals and outcomes. Facebook – This social media tool really become our storytelling hub at New Milford High School.

7 Strategies I Use When Students Make Apps (or Do Any Genius Projects)

The CoolCatTeacher

Strategy 1: Idea Generation, AKA Ideation. Now, this was the perfect outcome, but it was a perfect outcome because THEY decided it. Sometimes we’ll have Marketers doing something with social media.

Why Instructional Design Must Focus on Learning Outcomes, Not Learning Activities


However, teachers continue to feel the daunting pressure to compete for their students’ attention amidst the ever-evolving and rapidly-hanging mass media, social media, and entertainment industry, as these elements do a stellar job of keeping students highly engaged outside of the classroom. If we want such activities to produce genuine student growth, instructional design must focus on learning outcomes as opposed to the activity itself.

4 Strategies To Recharge Your Teaching

TeachThought - Learn better.

4 Strategies To Recharge Your Teaching. As I looked back over my planning, I saw a lot of attention given to addressing outcomes, but a distinct lack of focus on deep learning. Each lesson must incorporate several strategies that I’ve used to recharge my teaching: Constructivism.

7 Strategies for Addressing Digital Confrontation Via @MsCofino

The Innovative Educator

They are a valid place to socialize. As danah boyd tells us in her popular book, “ It’s Complicated: The Social Lives of Networked Teens ,” online spaces are the malls, drive ins, and streets, of previous generations. It’s where teens go to socialize without having their parents around.

How to Keep Kids From Being Mean Online


There are endless distractions for kids these days—from games to music and social media. And as technology platforms have accelerated over the years, her job has increasingly involved keeping up with the ways young people use social media, and advising parents, teachers and even tech companies about what they need to know. A recent report from Common Sense Media showed that the percentage of teens with smartphones in the U.S.

The 2014 ASCD Annual Conference: There is Hope

Philly Teacher

Social Media and Connected Learning. Now, it seems, many educators and school leaders realize that they have no choice but to get on board with social media, and they are exploring the tool. conference edcamp PBL reflection social media technology

Lead in the Now

A Principal's Reflections

It requires all leaders, regardless of title, to seek out answers to crucial questions that can pave the way for innovative ideas aimed at improving outcomes for all learners while fostering better relationships with stakeholders.

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Return on Instruction (ROI) Revisited

A Principal's Reflections

The result has been districts, schools, and educators making a great deal of investment in an array of ideas, strategies, and solutions with the goal of improving learning for all kids. This applies to what is seen on social media, in marketing assets, and at conferences.

Why Connect?

A Principal's Reflections

I got on Twitter in 2009, which was an accomplishment in itself as I had previously convinced myself that I would never use social media as I didn’t have the time nor saw any value in it. Do you think social media platforms are a give-and-take relationship?

4 Ways to Discover the Best Edtech

Digital Promise

Ask around via social media. Using your network and social media can also help you find what you need. You can reach out via your favorite social media platform and ask for their advice and support.

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A Picture is Worth a Thousand Words

A Principal's Reflections

My experiences in this social space forced me to take a critical lens to my professional practice as well as that of my staff in my school. Over time my primary use of social media shifted from communicator to learner.

The 2014 ASCD Annual Conference: There is Hope

Philly Teacher

Social Media and Connected Learning. Now, it seems, many educators and school leaders realize that they have no choice but to get on board with social media, and they are exploring the tool. technology conference social media reflection edcamp PBL

How can your institution attract students

Linways Technologies

You can raise the quality by multiple means including technology integration like Academic Management Systems and implementing learning theories like Outcome Based Education (OBE) , Choice Based Credit System (CBCS) etc. Defining the students’ choices of the 21st century.

A Pedagogical Shift Needed for Digital Success

A Principal's Reflections

In a previous post I discussed in detail strategies to help ensure the effective use of technology to improve learning outcomes. These are all outcomes that any educator would (or should) openly embrace.

Digital Leadership: Leading Change from Where You Are | #DigiLead

A Principal's Reflections

Sure, there are some unique behaviors and characteristics, but for the most part, it is about identifying intended outcomes, applying an innovative lens, and arriving at them in better, more effective ways. My hope is that these add much greater context to the ideas and strategies presented.

How be a successful teacher in modern times.

Linways Technologies

When you are planning your syllabus, draw out clear achievable outcomes and share them with your students. Your lesson plan and outcomes should include details like classroom design , mode of instruction, technology used, and how engaged your students would be during teaching it.

How Rubrics Help Teachers TEACH and Learners LEARN #NoJudgement #RubricsROCK

Fractus Learning

Rubrics help teachers teach and students learn by helping the teacher clarify course content and expected learning outcomes/objectives. Rubrics allow instructors and teachers to focus on the criteria by which learning will be assessed (learning outcomes/objectives).

The Challenges Educators Face

A Principal's Reflections

Technology, most specifically social media, has flattened the world. Educators now have access anytime from anywhere to people, ideas, resources, strategies, and feedback. We live in amazing times.

The Journey to Becoming an Author

A Principal's Reflections

This should never have happened either as I was convinced that any and all social media tools were a complete waste of my time and would not lead to any improvement in professional practice. Social media not only gave us the inspiration but also empowered us to take action.

Are You a Critical Consumer?

A Principal's Reflections

The exponential evolution if the Internet and social media tools have allowed for the quick sharing of knowledge, ideas, images, videos, and opinions. This is not to say that amazing ideas and strategies aren’t being shared.

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Fifteen Ideas to Start the Year with a STEM Culture

Discovery Education

We put together a collection of STEMtastic ideas to start the year with strategies, tools, and resources that will help build STEM in the classroom. Try a few of these simple ideas and strategies to begin to build your own STEM culture. See Me Using the 4C’s STEM Strategy – Click Here.


Flexible Spaces Need to Lead to Flexible Learning

A Principal's Reflections

One strategy that addresses all of the questions I posed is a move towards pedagogically-sound blended learning. It is ok to be skeptical of what you might see shared on social media when it comes to learning spaces (or anything for that matter).

Getting Girls into STEM: The Power of Blended (and All-Female) Instruction


That’s why we’ve committed to blended, student-centered learning, with a goal of not only improving student outcomes, but getting more female students passionate about STEM. We’ve found that the key to successfully integrating technology is to focus first on good instructional strategies, particularly those that are student-centered and collaborative, then incorporate technology where it adds value. Education Technology Blended Learning Learning Strategies

Our Work is Our Message

A Principal's Reflections

Early brand adopters such as Brad Currie , Robert Zywicki , Joe Sanfelippo , Tony Sinanis , Angela Maiers , Vicki Davis , and Gwyneth Jones , are already out ahead of the pack on digital media, and they are passionate about what they do.

How You Can Bring Creativity Back Into Your Classroom With Project-Based Learning


Are these freedoms only limited to the area of English Language Arts or Social Studies? When teachers build rubrics with those outcomes in mind, they give students the choice, and, often, they are surprised with what the students can do. Social Media Profile Page.

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Relationships Are Everything

A Principal's Reflections

We had a vibrant conversation on the topic of Digital Leadership with a focus on school culture, embracing change, strategic use of social media, the Model Schools Conference , and innovation.

Using WSQ forms to improve impact of Flipped Classroom tasks


He is passionate about using educational technology to improve outcomes for both students and teachers in all subject areas and in collaborating with other international educators through social media.

Backchanneling: The Why, How, and What (Best Tool)

A Principal's Reflections

As a supplement to traditional discussion strategies technology can serve as a catalyst to increase engagement by getting more people actively involved during lessons. Whatever tool you decide on keep in mind the improved outcome you are attempting to facilitate with backchanneling.

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The Blueprint for a Great Story

A Principal's Reflections

Social media and a variety of other technologies allow for the mash-up of text, hyperlinks, audio, images, and video to craft compelling narratives that showcase all that is great in education. In other cases, many stories in education just share a positive outcome or point.

How to Help Your Students Navigate the News in a Presidential Election Year


For social studies educators, a presidential election year is a big deal. I’ve always relished these times because they’re part of what makes social studies special. Social studies teachers must support their students as they encounter: Major attacks on journalism.


Pushing the Limits on Instagram in 2018

The Christensen Institute

Join the crowd of about 1 billion others who made Instagram the fastest growing social network in history. If your 2018 marketing goals and objectives include Instagram, you might see things are a bit more complicated, tricky, and strategy has never been more important.