5 Keys to Effective Social Media Strategy for Schools and School Districts

The 21st Century Principal

Should schools and school districts have a "social media strategy" like business and industry? In the corporate world, social media has moved from being a novelty to a deliberate strategy to engage the public. It seems like schools and school districts mostly do social media as an add on, where someone in the central office "just happens" to post announcements to Facebook or Twitter. Listening in social media is as important as posting.

Recognizing the Digital Assets You Have at Your Disposal

A Principal's Reflections

However, there is a big difference between talk or desire to innovate and an evidence base that illustrates an actual improvement grounded in better outcomes. I have also been blessed to observe great examples that members of my Personal Learning Network (PLN) make available on social media.

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Become the Storyteller-in-Chief

A Principal's Reflections

They will also create differentiated assessments in order to provide students with valuable feedback as to the progress being made towards defined learning goals and outcomes. Facebook – This social media tool really become our storytelling hub at New Milford High School.

5 Strategies to Create a Culture of Accountability for Growth

A Principal's Reflections

In a world where ideas are a dime a dozen and shared openly on social media, it is incumbent upon all of us to critically reflect and determine if it is, in fact, a sound strategy. The same could be said about commending and then sharing effective strategies.

7 Strategies I Use When Students Make Apps (or Do Any Genius Projects)

The CoolCatTeacher

Strategy 1: Idea Generation, AKA Ideation. Now, this was the perfect outcome, but it was a perfect outcome because THEY decided it. Sometimes we’ll have Marketers doing something with social media.

4 Strategies To Recharge Your Teaching

TeachThought - Learn better.

4 Strategies To Recharge Your Teaching. As I looked back over my planning, I saw a lot of attention given to addressing outcomes, but a distinct lack of focus on deep learning. Each lesson must incorporate several strategies that I’ve used to recharge my teaching: Constructivism.

Seven Strategies to Keep Students Motivated All Year Long


rnyei , who specializes in motivation to learn second languages, I developed some practical motivational strategies that helped my students reflect on their own work and learning environments. Strategies to Build Commitment. Metacognitive Strategies. By Kendal Rolley.

7 Strategies for Addressing Digital Confrontation Via @MsCofino

The Innovative Educator

They are a valid place to socialize. As danah boyd tells us in her popular book, “ It’s Complicated: The Social Lives of Networked Teens ,” online spaces are the malls, drive ins, and streets, of previous generations. It’s where teens go to socialize without having their parents around.

The 2014 ASCD Annual Conference: There is Hope

Philly Teacher

Social Media and Connected Learning. Now, it seems, many educators and school leaders realize that they have no choice but to get on board with social media, and they are exploring the tool. conference edcamp PBL reflection social media technology

How to Keep Kids From Being Mean Online


There are endless distractions for kids these days—from games to music and social media. And as technology platforms have accelerated over the years, her job has increasingly involved keeping up with the ways young people use social media, and advising parents, teachers and even tech companies about what they need to know. A recent report from Common Sense Media showed that the percentage of teens with smartphones in the U.S.

The Vital Role of Digital Leadership in Transforming Education

A Principal's Reflections

Student engagement, learning, and outcomes : How will learning change in ways that better meet the needs of all learners? Remote learning has brought to the forefront the need to develop pedagogically sound synchronous and asynchronous strategies, especially in virtual environments.

Some parts of teaching are BETTER with remote learning. Here’s how to leverage that.

The Cornerstone for Teachers

I asked teachers on my Facebook page recently to share some of the positive outcomes they’ve seen with teaching remotely in crisis. Some folks are having the opposite experience, and even those who prefer the face-to-face experience are still experiencing some positive outcomes.

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The 2014 ASCD Annual Conference: There is Hope

Philly Teacher

Social Media and Connected Learning. Now, it seems, many educators and school leaders realize that they have no choice but to get on board with social media, and they are exploring the tool. technology conference social media reflection edcamp PBL

Why Connect?

A Principal's Reflections

I got on Twitter in 2009, which was an accomplishment in itself as I had previously convinced myself that I would never use social media as I didn’t have the time nor saw any value in it. Do you think social media platforms are a give-and-take relationship?

Lead in the Now

A Principal's Reflections

It requires all leaders, regardless of title, to seek out answers to crucial questions that can pave the way for innovative ideas aimed at improving outcomes for all learners while fostering better relationships with stakeholders.

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A Picture is Worth a Thousand Words

A Principal's Reflections

My experiences in this social space forced me to take a critical lens to my professional practice as well as that of my staff in my school. Over time my primary use of social media shifted from communicator to learner.

Return on Instruction (ROI) Revisited

A Principal's Reflections

The result has been districts, schools, and educators making a great deal of investment in an array of ideas, strategies, and solutions with the goal of improving learning for all kids. This applies to what is seen on social media, in marketing assets, and at conferences.

4 Ways to Discover the Best Edtech

Digital Promise

Ask around via social media. Using your network and social media can also help you find what you need. You can reach out via your favorite social media platform and ask for their advice and support.

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How can your institution attract students

Linways Technologies

You can raise the quality by multiple means including technology integration like Academic Management Systems and implementing learning theories like Outcome Based Education (OBE) , Choice Based Credit System (CBCS) etc. Defining the students’ choices of the 21st century.

A Pedagogical Shift Needed for Digital Success

A Principal's Reflections

In a previous post I discussed in detail strategies to help ensure the effective use of technology to improve learning outcomes. These are all outcomes that any educator would (or should) openly embrace.

How Rubrics Help Teachers TEACH and Learners LEARN #NoJudgement #RubricsROCK

Fractus Learning

Rubrics help teachers teach and students learn by helping the teacher clarify course content and expected learning outcomes/objectives. Rubrics allow instructors and teachers to focus on the criteria by which learning will be assessed (learning outcomes/objectives).

How Online Learning Research Can Improve Remote Instruction


There’s nothing wrong with formal professional development, especially if it’s meted out in manageable, bite-sized chunks, adds Torrey Trust, an associate professor of learning technology at the University of Massachusetts Amherst who has studied professional learning networks and social media.

How be a successful teacher in modern times.

Linways Technologies

When you are planning your syllabus, draw out clear achievable outcomes and share them with your students. Your lesson plan and outcomes should include details like classroom design , mode of instruction, technology used, and how engaged your students would be during teaching it.

The Journey to Becoming an Author

A Principal's Reflections

This should never have happened either as I was convinced that any and all social media tools were a complete waste of my time and would not lead to any improvement in professional practice. Social media not only gave us the inspiration but also empowered us to take action.

Digital Leadership: Leading Change from Where You Are | #DigiLead

A Principal's Reflections

Sure, there are some unique behaviors and characteristics, but for the most part, it is about identifying intended outcomes, applying an innovative lens, and arriving at them in better, more effective ways. My hope is that these add much greater context to the ideas and strategies presented.

Fifteen Ideas to Start the Year with a STEM Culture

Discovery Education

We put together a collection of STEMtastic ideas to start the year with strategies, tools, and resources that will help build STEM in the classroom. Try a few of these simple ideas and strategies to begin to build your own STEM culture. See Me Using the 4C’s STEM Strategy – Click Here.


The Challenges Educators Face

A Principal's Reflections

Technology, most specifically social media, has flattened the world. Educators now have access anytime from anywhere to people, ideas, resources, strategies, and feedback. We live in amazing times.

Are You a Critical Consumer?

A Principal's Reflections

The exponential evolution if the Internet and social media tools have allowed for the quick sharing of knowledge, ideas, images, videos, and opinions. This is not to say that amazing ideas and strategies aren’t being shared.

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Getting Girls into STEM: The Power of Blended (and All-Female) Instruction


That’s why we’ve committed to blended, student-centered learning, with a goal of not only improving student outcomes, but getting more female students passionate about STEM. We’ve found that the key to successfully integrating technology is to focus first on good instructional strategies, particularly those that are student-centered and collaborative, then incorporate technology where it adds value. Education Technology Blended Learning Learning Strategies

The Summer of COVID-19 Presents a Unique Opportunity for Education Companies


How to Reach Teachers This Summer Be social : According to the 2014 Teachers Know Best survey by the Gates Foundation, teachers find out about products largely through word-of-mouth. This means that teachers are largely relying on social media for inspiration.

Our Work is Our Message

A Principal's Reflections

Early brand adopters such as Brad Currie , Robert Zywicki , Joe Sanfelippo , Tony Sinanis , Angela Maiers , Vicki Davis , and Gwyneth Jones , are already out ahead of the pack on digital media, and they are passionate about what they do.

Relationships Are Everything

A Principal's Reflections

We had a vibrant conversation on the topic of Digital Leadership with a focus on school culture, embracing change, strategic use of social media, the Model Schools Conference , and innovation.

Flexible Spaces Need to Lead to Flexible Learning

A Principal's Reflections

One strategy that addresses all of the questions I posed is a move towards pedagogically-sound blended learning. It is ok to be skeptical of what you might see shared on social media when it comes to learning spaces (or anything for that matter).

Top Posts of 2019

A Principal's Reflections

Here I get to experience firsthand how many of the ideas that are talked about on social media and at conferences are successfully implemented into practice. Well, another year of writing has passed, and it was a big one as 2019 marked ten years since I began my blogging journey.

How Can Districts Support Classroom Coaching Throughout the School Year?

Digital Promise

Districts are increasingly investing in coaching programs to improve teacher practice and student outcomes. However, merely providing schools with the funding for a coaching position is not enough.