Hitting Reset, Knewton Tries New Strategy: Competing With Textbook Publishers
Edsurge
NOVEMBER 30, 2017
Knewton drew heaps of hype and investment by promising to provide artificial-intelligence technology to major textbook companies to make their content more adaptive. In an interview with EdSurge this month, Kibby called Ferreira “brilliant,” but said that the company’s initial strategy was based on a “flawed” idea. “No per month.
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