As Google steals its education thunder, what can Microsoft do?
The Christensen Institute
AUGUST 18, 2016
Whereas Microsoft played the role of disruptor the first time around, in this chapter, Google is disrupting Microsoft and threatening to drive it out of most U.S. It did this by integrating to develop and build much of the machines from top to bottom—including product design, assembly, the operating system, and the application software. Microsoft responded by integrating its software suite (and later its web browser) into the Windows operating system.