Hitting Reset, Knewton Tries New Strategy: Competing With Textbook Publishers
Edsurge
NOVEMBER 30, 2017
The secret to its swift entry into publishing was OER (open education resources). Kibby also criticized Ferreira’s highly abstract and “complex” public statements about Knewton’s technology (referencing one NPR interview in which the former CEO called Knewton “ a robot tutor in the sky ”). OER will commoditize education content.
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