The Edtech industry is worth over $340 billion, and its value will keep rising as digital learning becomes even more common. Its adoption cuts across all sectors of the society. This is good news for those in the industry. On the flip side, this high demand also means an increase in the number of startups and new companies, making it a more competitive market.
It can be very challenging for newbies to carve out a niche or stand out in this sector. One of the best solutions in such situations is integrating SEO. Owning a successful Edtech website means learning optimization tactics that can help increase web visibility and create opportunities for revenue generation. But knowing where to start or what to do can be another hassle on its own. We will look at some SEO strategies that can benefit Edtech businesses in particular.
What Do the Best Edtech Websites Have in Common?
When asked to list Edtech websites, which ones come to mind? Some of the big names that pop up include Khan Academy, Udemy, Coursera, Kahoot, and Udacity, to mention a few. But what do these sites have in common besides being great resources for digital learning? The answer is terrific SEO strategies. It is not for nothing that they are considered the top destinations for people who want to learn new things like web development online or get skills for career growth. These profitable Edtech companies are pros at what it takes to position themselves as credible brands.
All successful websites use SEO to build awareness, drive traffic, and establish themselves as the top sources in their niche. But search engine optimization can also be complex. It requires you to have special technical knowledge or, at least, be able to hire someone who does. For example, one common technique reportedly used to get a website to the front page of Google search results is link building. And edu backlinks are some of the hardest to acquire. Yet, having high-quality backlinks is one hack that SEO specialists swear by. For these sites, such SEO techniques are a staple part of their marketing strategy.
SEO Strategies: Benefits for Education Companies
But SEO strategies can do more than get your website to the first page of search engine results (SERPs). Education companies that make the investments can expect to see some benefits like:
- Increased brand awareness. 81% of people only buy products from brands they trust. This is why many businesses invest heavily in brand awareness. SEO strategies offer effective techniques that can help make your brand site more visible. It helps your audience know what you stand for and help you build better relationships with them. It also gives you the perfect tool to identify your potential customers and what they need from you.
- High credibility score. Knowing where your audience hangs out and being able to convert them into paying customers is one piece of the puzzle. You also need to be able to retain them and convince them to become your brand advocate. For this to work, they have to trust you. SEO builds credibility, which is critical for business success and customer loyalty.
- A better outcome with time. This is one of the biggest perks of SEO strategies for education companies. All the investments made give you returns that only compound as time goes by. In other words, your organic traffic keeps growing long after you have moved on to other projects.
- Save costs. Compared to paid other promotional methods that you might try for your Edtech website, SEO is result-driven and more cost-effective. There are many free tools and plugins available on the internet that you can try immediately. Also, most specialists have many customizable offers that make it easy for everyone to find what they need.
3 Innovative SEO marketing strategies for Edtech Companies
The Edtech field is a profitable industry with many businesses vying for the attention of potential customers. To succeed, you need to come up with a marketing strategy that sets you apart from the rest, such as choosing to:
Strategy #1. Focus on Creating the Best User Interface/Experience
One crucial marketing strategy for Edtech sites that can impact search rankings is user experience. And it all begins with an equally well-thought-out user interface. This is such a big deal that up to 70% of businesses fail because of bad user experience alone. Put yourself in the shoes of your webpage user, or better yet, a first-time visitor. How easily can you find what you want or get from point A to B?
Pay attention to your navigation bar and footer menu. They should serve as a logical map that guides your user or visitor to all the pages they want to access. Remember to prioritize mobile responsiveness. An excellent navigational system also helps search engines find and rank your site, boosting your search rankings.
Strategy #2. Make Investing in Link Building Your Priority
To build your Edtech business as one of the best in the industry, you must intensify your link-building campaign efforts. You are competing with companies that have put in years of work to get to the top. Some even spend as much as $200,000 per month on backlinks. But you don’t have to break the bank to start.
An easy way for you to rank next to them or even outrank them is by getting more high-quality links than they do. Getting your links in educational articles raises your TrustRank. It has a visible impact on your business and helps boost your rankings. If you don’t know how to do this, you should hire a white-hat SEO agency.
Strategy #3. Upgrade Your On-Page and Off-Page SEO
Take a closer look at your SEO strategy and find ways to make improvements. For example, you can level up your keyword research using any AI-driven SEO tool. They can analyze a more significant chunk of data faster and help you find similar patterns more efficiently. This is one way to leverage technology and make your work easier. But you also need to know where to draw the line. Your content creation process can not easily be outsourced to an AI. So, take the time to craft interesting human-relevant content armed with insights from your keyword research. Pay special attention to your landing pages and use clear CTAs throughout your website to nudge your users into taking the right actions.
Also, since SEO guidelines get updates, you should keep learning about what’s still relevant and what doesn’t work anymore. There are resources that can make this easy for you. For example, Eduonix offers insights into how businesses can use personalized content to adapt their SEO to the changes caused by innovations like IoT. Still, some aspects will always remain the same, so you should have this already taken care of. This includes loading speed, creating a comprehensive sitemap, using HTTPS, etc.
Conclusion
SEO strategy is essential for all Edtech companies today. It provides the most sustainable means to improve traffic to Edtech websites and drive up conversion rates. It is a time-consuming process but a proven way of enhancing the brand image and increasing the company’s profitability. Try the suggestions outlined in this article to give your business a better competitive edge.
EDTECH 4 BEGINNERS 