Our Work is Our Message
A Principal's Reflections
MAY 7, 2017
The following post is adapted from BrandED: Tell Your Story, Build Relationships, and Empower Learning. Branding matters in the changing world of learning, fueled by powerful digital resources (Sheninger, 2014). It’s time to make a choice – define or be defined. Telling a powerful school story and reaching an audience have never been more possible than in today’s digital world, and never more necessary for a leader to embrace in a new world of competition and choice.
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