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Pearson Creates New Direct-to-Consumer Division

eSchool News

Pearson , the world’s leading learning company, today announces the creation of a new direct-to-consumer division as it looks to further strengthen its focus on building a direct relationship with learners around the world. Pictures, joins Pearson as Chief Marketing Officer and Co-President – Direct-to-Consumer.

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Pearson Bets on Adaptive Learning (Again) With $25M Acquisition of Smart Sparrow

Edsurge

Last week, Pearson announced it paid $25 million to acquire Smart Sparrow’s technology, in a move that the publisher says will bolster the digital infrastructure that will soon support all its future higher-education offerings. As part of the deal, most of its staff will join Pearson. million in venture capital.

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Pearson, an Investor in Knewton, Is ‘Phasing Out’ Partnership on Adaptive Products

Edsurge

Throughout the past decade, Knewton ’s adaptive learning technology has been backed by some of the biggest names in the both the publishing and venture capital community. Now one of its most high-profile content partners and investors, Pearson , is pulling back.

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7 principles for AI in education

eSchool News

Released at an October event on Capitol Hill, the Software & Information Industry Association (SIIA), the leading trade association for the business of information, released Principles for the Future of AI in Education , which will help the edtech industry as it works alongside educators during AI-infused learning.

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K-12 Dealmaking: Pearson Snaps Up Australian Company, VIPKid Raises $80 Million

Marketplace K-12

Pearson announced a $25 million acquisition of an Australian digital learning company, and China-based VIPKid's raised $80 million in new venture capital funding. The post K-12 Dealmaking: Pearson Snaps Up Australian Company, VIPKid Raises $80 Million appeared first on Market Brief.

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College Students Are Spending Less On Course Materials—And More On Tech

Edsurge

Many colleges have adopted inclusive access models—while publishers like Pearson , McGraw Hill and Cengage have made them part of their switch to digital—to ensure students can access books at a discounted price. Technology Spending Course materials are just one part of student expenses, though.

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Edtech Providers Collaborate for a Unified Approach to Interoperability

Edsurge

Envision hosting a home movie night where each friend arrives with a different set of technology relics: laser discs, VHS tapes, Betamax and even physical slides. What was intended to be a fun night of sharing memories on video has devolved into a technology duct-taping project — so much for a party!

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