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Hitting Reset, Knewton Tries New Strategy: Competing With Textbook Publishers

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Knewton drew heaps of hype and investment by promising to provide artificial-intelligence technology to major textbook companies to make their content more adaptive. Now the company has pivoted, and it is poised to formally announce its own online courseware that will compete head-to-head with those publishing giants.

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Pearson, an Investor in Knewton, Is ‘Phasing Out’ Partnership on Adaptive Products

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Throughout the past decade, Knewton ’s adaptive learning technology has been backed by some of the biggest names in the both the publishing and venture capital community. Pearson will no longer use Knewton’s adaptive learning engine for some of its digital offerings.

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K-12 Dealmaking: Knewton Raises $52M; Imagine K12 Merges with Y Combinator

Marketplace K-12

Venture capital deals in the ed-tech market dominated the news over the past week, with companies such as Knewton, SchoolMint, and NuuEd announcing the completion of funding rounds as well as ed-tech accelerator Imagine K12 merging with the Y Combinator fund. Imagine K12 Merges With Y Combinator: The Redwood City, Calif.-based

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Knewton’s New Business Attracts New $25M in Funding. But Some Things Don’t Change.

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The company that set the bar for hyping adaptive-learning technology has had to adapt to new leadership and a new business model. Knewton has raised $25 million in a new funding round—the eighth since it launched in 2008. But some things seem to stay the same—such as its ability to win new investors and capital.

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Pearson Signals Major Shift From Print by Making All Textbook Updates ‘Digital First’

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The biggest education company in the world is moving away from a production model that has been one of the main drivers in the rising cost of textbooks. The average price for a Pearson digital textbook subscription for a semester is $40, according to the company. But the company is not cutting the cord with print. “We

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With Eyes on Asia, Kidaptive Raises $19.1M to Grow Its ‘Invisible’ Adaptive Learning Platform

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based company now touts itself as a provider of adaptive-learning technologies for educational content providers. The company has refocused its business and research around what it calls its “Adaptive Learning Platform.” But as those partners pulled out , the company has since pivoted to competing with them.

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K-12 Dealmaking: Investor Weld North, Learn Launch Make Big Moves

Marketplace K-12

Meanwhile, McGraw-Hill Education and AT&T unveiled plans to offer new resources and opportunities for ed-tech start-ups: McGraw-Hill Education Partners with LearnLaunch: McGraw-Hill Education and Boston-based LearnLaunch are partnering to promote innovation in education through the development of learning technology.

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