What U.S. Companies Should Know About Asia's Edtech Market
SEPTEMBER 17, 2018
Last summer, when I was working for ThinkCERCA, which helps students develop critical thinking skills through reading and writing, the edtech startup was facing a big decision: should it try and break into the lucrative Chinese market? After a summer of market research and competitor analysis, the company eventually signed off on a collaboration with a Chinese partner, TAL Education. company that has eyed Asia as the next big market. edtech companies.