Realizing Success in the Adult Basic Education Market
FEBRUARY 15, 2018
When combined with other sources, one estimate places this figure as high as $10 billion annually, with $200 million of that spent on digital instructional materials. Highly fragmented, these organizations often serve small numbers of learners and have very limited budgets for instructional materials. Based on my experience, companies who have research that validates, or at least indicates, the efficacy of their products gain wider acceptance.