3 Steps to Managing Your School or District's Online Reputation
The 21st Century Principal
JANUARY 31, 2013
In their book, Radically Transparent: Monitoring and Managing Reputations Online , authors Andy Beal and Judy Strauss entitle one chapter "You Don''t Own Your Company''s Reputation." But with the advent of social media and self-publishing ability of the web in general, protecting your school or district''s reputation becomes an exercise in futility.