Learning from Verizon's Experience: 5 Lessons for School Leaders About Social Media
The 21st Century Principal
DECEMBER 30, 2011
Verizon’s decision to not charge customers a $2 convenience fee is a lesson about power of social media, for all of us, including 21st century school leaders.(See When Verizon decided to announce a $2 fee, they ran right into thousands of consumers yelling loudly through the power of social media. That is probably a textbook answer and response to a crowd empowered by social media. The company did not continue to try to defend the fee.