Colleges are using big data to track students in an effort to boost graduation rates, but it comes at a cost
The Hechinger Report
AUGUST 6, 2019
Companies like Amazon and Netflix have been using data tools like these for years to track our clicks and steer us to buy or watch more of their products. James Wiley is a technology analyst with Eduventures, which does consulting work for companies in the predictive analytics industry. It’s grown into a $500 million market with more than 30 for-profit companies selling predictive analytics tools to colleges. And new companies were popping up to sell data analytics packages.