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Communicating and Connecting With Social Media (An Excerpt)

A Principal's Reflections

The book is entitled Communicating & Connecting With Social Media: Essentials for Principals and will be available from Solution Tree on May 19, 2011 Using Twitter to Build Your School’s Brand The good news is that open-communication practices in a social media world don’t have to be intimidating.

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How to Empower Teachers

The CoolCatTeacher

In addition to being a full-time principal, Evan speaks across the country on leadership, how to improve literacy in schools, the digital principal, social media, how to involve all staff in goal setting, how to organize effective work teams, and the impact of culture and positivity on work.

How To 398
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Take Control of Your Public Relations

A Principal's Reflections

Upon becoming Principal of New Milford High School in June of 2007 I made it one of my primary goals to work hard at sharing with my stakeholders all of the accomplishments centered around teaching and learning occurring on a routine basis. Then social media came into my life.

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The People and Moments That Define Us

A Principal's Reflections

After having assumed the duties of both athletic director and vice principal at New Milford High School I became the principal in 2007. If I was graded I would have probably received an A for running my school where strict rules had to be followed by students, mobile devices banned, and all social media blocked.

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What Schools Can Learn About Communication From the Vatican’s Former Social Media Chief

Edsurge

In 2017, Monsignor Paul Tighe may have been the only priest amidst a sea of techies at South by Southwest (SXSW), where he spoke about his past experience serving as Secretary of the Pontifical Council for Social Communications for the Catholic Church. Think “social media director” for the Catholic Church.) I was lucky.

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Bucking the Trend

A Principal's Reflections

Like anyone who has followed this rockstar principal on social media (and he knows he’s a rockstar despite his humble protests) there is something happening at NMHS. Something I found much more important and revealing of the type of school he runs.

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Facebook Makes It Cheap to Market to New Students. But It Costs Colleges Dearly.

Edsurge

When social media came along, higher education marketers were quick to recognize the value in building communities and audiences around their brands. It was a fever dream to keep up with the fast-moving, ever-changing social media channels that held so much promise. And the price for this marketing utopia?

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