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Already, the Sydney, Australia-based company has pulled back on its social media presence. On its website , the company claims it has more than 700 institutional customers across the K-12, higher education and corporate learning space. In 2014, the Gates Foundation awarded the company a $4.5

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No doubt, today’s technology companies view students and schools as a largely untapped market. Technology companies – particularly those hawking aspirational, education-related products – have long viewed parents in a similar way. Mattel is, after all, a toy company with lots of intellectual property.

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I’ve written two books about “the monsters of ed-tech” and certainly the “rough beasts” could be their kin. Ads for these creatures appeared in the back of comic books, alongside a number of other products promising similar sorts of scientific amazement and technological trickery.

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