Debunking the ‘Gold Standard’ Myths in Edtech Efficacy
MAY 21, 2019
Imagine you’re in the market to buy a house. For almost a decade, selling edtech products to schools and districts has felt dangerously like selling a home over the internet. School buyers have some requirements but they’re also open to persuasion. They know the stakes are high: They’re making a commitment, not just to one season but potentially to years of usage. Both patients and those administering the tests are “blind” to who is receiving which treatment.