Every year, dozens of conferences compete for companies’ marketing dollars, offering opportunities to sponsor and exhibit their products and services to thousands of educators.

We consulted with experts from the two largest conferences in K-12 in the U.S.—ISTE and SXSW EDU—to share their insights about how education companies can maximize their ROI at these events. They will present their “lessons learned” in our webinar on Tuesday, Oct. 16 at 2 p.m. ET.

Jessica Medaille, the chief membership officer of ISTE, and Ron Reed, the founder and executive producer of SXSW EDU, have hosted hundreds of companies over the years, and they will explain what works, and what doesn’t, in conference participation.

They will give tips about how companies can impress potential customers roaming the floor—and how to reach out to those prospective buyers before and after the conference. Just as importantly, they will stress what turns educators off, and how to avoid wasting both time and money.

Register here for this webinar.

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See also:

• District Leaders Offer Insights: What They Want From Companies at Conferences
• The Art of the Follow-Up: Closing the Deal After the Conference
• Education Startups Can Get a Boost on the Fringes of Big Conferences
• How Companies Can Make the Most of Education Conferences