Companies that want to reach K-12 officials and educators on social media face more than just a choice between Twitter and Facebook.

They need to understand that these platforms are great places to reach out, but that they must do so with the right touch, following proper social media etiquette, and with the right frequency.

To find out how to proceed and top tips for use, join “Smart Social Media Strategies for K-12 Companies,” an EdWeek Market Brief premium webinar on Monday, Sept. 11 at 2 p.m. Eastern Daylight Time.

I’ll be moderating a panel of guest presenters, including:

• Amy Dunkin, the senior vice president of marketing, for Houghton Mifflin Harcourt, which earned the #2 spot on the EdWeek Market Brief list of top 100 social media influencers in K-12;
• Brad Currie, the co-founder of #SatChat on Twitter and the 2017 National Assistant Principal of the Year, will talk about what emerging education leaders are looking for in e-social interactions; and,
• Michael Lubelfeld, the co-leader of #SuptChat on Twitter, and superintendent of the 3,000-student Deerfield, Ill. District 109, will give you the view from his public school system, and the Twittersphere.

We’ll be getting into subjects like: How to really connect with teachers on Twitter? What doesn’t work for businesses in the social media space? How do you track your social media efforts? How can you make inroads with top school officials online?

Please join this webinar to see how to tweak your social media for maximum effect. Learn more, or register, here.

See also:

• Twitter Tops Teachers’ Social Media Lists, But Other Tools in High Rotation, Too
• Exclusive Analysis: Top 100 Social Media Companies in the K-12 Market
• What Companies Should Know About Educators’ Social Media Habits
• How Startups Can Become Social Media Influencers (Opinion)
• K-12 Teachers Use Social Media at Home, But Not in Class, Poll Finds
• Social Media for Teachers: Guides, Resources, and Ideas