Wednesday, November 30, 2016

Be Wary of Products Claiming to Be ‘Research-Based’

I receive countless emails during a given week from vendors of software, textbooks, and other instructional materials. A number of these throw the term “research-based” around like a badge of validation. The truth is, I can’t help but be skeptical.
"Products claiming to be ‘research-based’ throw around that label like a badge of validation."
Recently, a vender sent me an email for some redial reading software and in that email was the claim to be “research-based.” I emailed the sales person and asked them to send me copies of the research studies that validate their product. The email I received was links to simple generic titles of studies that indirectly validate the “supposed methods” and psychological principles on which their product is based. There was not a single study that actually “validated” their specific product. That hardly, in my opinion, gives them validation as a “research-based” effective product.
"Having a product that claims to be ‘based’ on research-based principles of learning is not the same has having a product that is validated by research."
If we were operating in a more skeptical world, when we ask for “research” that a vendor claims validates their product, I honestly think we should ask for specific independent studies that examine their product.Being “based” on research-based principles does not validate that specific product.
"Being ‘based’ on research-based or scientific educational principles does not validate the product."
I realize that is a very high hurdle for edupreneurs and educational product developers to traverse, but if you’re going to say that your product is “research-based,” you have an obligation to prove that your specific product is just that. Otherwise, your language should simply say that your product is based on research-based learning principles, and then provide documentation for those principles.
"If a company claims their product is 'research-based,’ then that company is obligated to provide those validating studies."
We as educators should not be naive and be willing to ask the tough questions when salespersons call. Just because the product was developed by an educator, or is being sold by an administrator you knew a long time ago, does not mean that we accept their word either. We owe it to our stakeholders and our students to make sure our limited funds aren’t wasted on bogus educational materials or products.